After the last Apple event that introduced a new structure of the App store with iTunes9 releasing, the iPhone developers do not seem to be very happy. The new structure is intended to bring unlikable changes to the development process for the iPhone apps.

The new design stresses to introduce a browsing area for each category but it fails to streamline browsing by subcategories. This brings us down to the point where it gets difficult for the small scaled apps, which previously attained top rank in the subcategories, to promote their apps this way and would now be trying to make their way through broader categories. This means that the smaller developers would be experiencing less exposure in the app store as their small apps would look tinier in the larger categories.

As the exposure for many of the apps droops after iTinues9 release, chances are that sales will also see a decline in its growth. In fact, few of the developers have even reported a drop in their sales after the new restructuring.

iPhone developers from small and self-governing development houses are not at all happy to see Apple making decisions in favor of established development houses only. The new app store design is clearly giving way to big fishes in the pond, while small developers loose visibility in the store. There’s one single star of hope twinkling that Apple might be generous enough and may adopt some methodology that would give promotional prospects to the small developers as well.

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Just recently, Gameloft, a company that offers downloadable video games, announced that it has sold over 6 million games for iPhones through the App Store. App store, a selling house for apps, is not older than 14 months. Considering the fact that store is in its early stages as yet, a gaming studio selling over 6 million gaming iPhone apps is literally amazing.

According to Michel Guillemot, Chairman and CEO, Gameloft:

“From the distribution model to the types of games available, the App Store has completely revolutionized the way handheld games are played, perceived and received. Our strategy from the onset has been twofold. First we deliver an aggressive line-up of high quality games and then we adapt in real time to consumer needs. With over 6 million paid games sold, it has proven to be quite successful.”

Gameloft covers a wide array of gaming categories, ranging from casual to action to sporty ones. With their hands on gaming expertise, they are available in the app store with 35 games currently, of which 18 are ranked in the top 10 paid games list. Company is dedicated to produce about 15 to 30 of more such games by the end of this year, with a firm held believe in iPhone OS.

Gameloft’s most popular games include: Gangster – west coast hustle, NFL2010, UNO, The Oregon Trail, Assassin’s Creed – Altair’s Chronicles and Guitar Rock Tour 2.

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