Apple is employing cookies to reject the apps- a new tracking method

Glenn

From different industry sources it is heard that mobile app developers are using “cookie tracking” (also known as “HTML 5 first party cookie” or “Safari Flip Flop”) and due to this Apple’s app review team have started rejecting their developed apps. In this regards, Safari is reading cookie that might exist in the past interactions of users with an ad. It is something which is not ideal for the user’s experience, but app makers are utilizing it as alternate to UDID (unique device identifier).
UDID is 40 character string which consists of numbers and letters combinations to permits ad networks and developers to fetch the data about users. UDID alone cannot identify a person and it acquires with third party to collect information about location, name, app usage, preferences and more, to completely paint the picture.Apple has announced usage of UDID tech in 2011, yet many developers have not rely upon it and got a wakeup call by the rejection of the apps.

Cookie tracking is employed by the developers as an alternate to UDID. Cookie tracking tech holds back from almost 15 years from the era of desktop. Here it must be reminded that mobile cookies are not same as that of desktop cookies as it involves HTML 5 local storage. Mr. Craig Palli, the VP of business development for mobile app marketing firm entitled as Fiksu has explained that, “With in the local storage, developers can drop token or ID and then retrieve it later on.”

Fiksu is also hearing the App Store’s rejection because of the cookie tracking and thinks that it will be too early to reach to the conclusion as it is not sure that in coming time this process will become more pervasive. Still, the company is thinking that Apple is doing this to head the developers in new direction. Or in other words, it can be said that Apple is trying to transit developers to use its Ad Identifier Technology.

Apple’s iOS 6 settings for Advertising Identifier has stated that “in new feature all the ad networks will be needed to employ Advertising Identifier.”

Palli stated on the recent rejection as: “There are indicators of transition with regards to the HTML 5 tracking. It is reasonable to say that this transition to Apple’s method is to allocate proper user experience.”

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