What’s new in iPhone 5?
iPad is expected to give a new facet to the digital magazines. Just where all of us wait eagerly to have an iPad with big multi-touch screen in our hands, so do the magazine publishers. Even the big names of the industry anxiously wait for having subscribed to the new digital magazines on the iPad.
But Apple’s old kingship retains in the form of approval system. Since iPhone days, we know how clogged up Apple’s approval for iPhone apps have been, and now its iPad’s turn. Talking of approval system, already a couple of subscriptions have been cancelled out without any explanation from the company.
Peter Kafka of MediaMemo stated that: “The Time Inc. in last month proposed a digital subscription for its Sports Illustrated iPad magazine to the App Store. Just like the app approval process Apple at the end moment rejected the software and made it obligatory for the magazine to sell singular copies of the publication.”
Issue is not only with the publishers but the rest of the iPad users also go home, unsatisfied. With a high end, expensive device, they do not expect such glitches. Currently, iPad enlists almost 147 reviews about its magazine apps on the Apps store but only 97 users actually rated the application on average rating of minimum one star and maximum of two stars.
A user on his comment for iPad’s digital magazine application stated that “Not going to pay what SI charges per issue. Lower the cost SI, get behind the new technology. But don’t scratch us.”
Subscriptions were being a vital source of print media and its business model and they offer qualitative and persistent revenue. A few numbers of applications on App Store knowingly “Amazon’s Kindle” or “The Wall Street Journal’s” allow their potential users to be charged directly but other content providers such as “The New York Times” do not offer digital subscriptions to the user.
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